{"id":421,"date":"2025-03-18T14:41:55","date_gmt":"2025-03-18T06:41:55","guid":{"rendered":"https:\/\/thisisnicky2001.synology.me\/wordpress\/?p=421"},"modified":"2025-09-04T02:15:26","modified_gmt":"2025-09-03T18:15:26","slug":"the-sweet-revolution-of-meiji-era","status":"publish","type":"post","link":"https:\/\/histourist.com.tw\/wordpress\/2025\/03\/18\/the-sweet-revolution-of-meiji-era\/","title":{"rendered":"The Sweet Revolution of Meiji Era"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<h2>Morinaga and Modern Japanese Candy Industry<\/h2>\n\n\n\n<p>The sea wind of Nagasaki port always carried a mix of salty and sweet smells. In 1865, Morinaga Taiichiro was born in this trading city known for foreign connections since Edo period. When Emperor Meiji started modern reforms, young Morinaga grew up in Nagasaki, where the Dutch trading post was located. The colorful candies in glass jars planted a dream in his heart: to change Japan&#8217;s sweet culture.<\/p>\n\n\n\n<h2>A Candy Pioneer&#8217;s Journey<\/h2>\n\n\n\n<p>In 1888, 23-year-old Morinaga boarded a steam ship to San Francisco. This trip changed Japan&#8217;s candy history forever. In American candy factories, he saw caramel boiling in copper pots and machines shaping syrup into perfect cubes. This was very different from traditional Japanese sweet-making methods.<\/p>\n\n\n\n<p>After 10 years learning, he returned to Tokyo in 1899. His first product\u2014canned caramel\u2014failed because most Japanese thought milk products were medicine, not food.<br><br>The big change came during 1905 Russo-Japanese War. Morinaga made portable milk candies and advertised them in Asahi Newspaper as &#8220;energy for soldiers.&#8221; With each piece costing only 3 sen (old Japanese money), these candies became popular nationwide.<\/p>\n\n\n\n<h2>Sweet Strategies in Changing Times<\/h2>\n\n\n\n<p>Morinaga&#8217;s success matched Japan&#8217;s modernization:<\/p>\n\n\n\n<ul>\n<li>When Japan adopted Western company systems, Morinaga became a corporation in 1909<\/li>\n\n\n\n<li>When canned milk production grew, Morinaga perfected milk-to-sugar ratios<\/li>\n\n\n\n<li>Their 1910 milk candy tin showed Western-style gentlemen and ladies\u2014a sign of Japan becoming more modern<\/li>\n<\/ul>\n\n\n\n<p>The 1923 Great Kanto Earthquake tested the company. While many buildings collapsed, Morinaga&#8217;s Yokohama factory survived because of strong steel frames. They restarted production in 3 days, giving out candies with disaster relief supplies.<\/p>\n\n\n\n<h2>From War to Peace: A 100-Year Brand<\/h2>\n\n\n\n<p>World War II stopped candy production. In 1944, Morinaga factories made military biscuits instead. After the war, American soldiers brought chocolate to Japan. Morinaga quickly made affordable chocolate bars costing 10 yen.<br><br>By 1950s, TV commercials made Morinaga&#8217;s &#8220;Angel&#8221; mascot famous. Their jingle became part of Japan&#8217;s postwar economic growth memory.<\/p>\n\n\n\n<h2>Conclusion<\/h2>\n\n\n\n<p>From Meiji to Reiwa era, Morinaga&#8217;s candies tell Japan&#8217;s modernization story:<\/p>\n\n\n\n<ul>\n<li>A Nagasaki boy&#8217;s foreign dream<\/li>\n\n\n\n<li>Wartime marketing strategies<\/li>\n\n\n\n<li>Postwar industrial changes<\/li>\n<\/ul>\n\n\n\n<p>As Morinaga Taiichiro said: &#8220;Though small, sweets mirror civilization.&#8221; Each milk candy carries 150 years of Japan&#8217;s sweet-and-bitter journey toward modernity.<\/p>\n\n\n\n<hr class=\"wp-block-separator 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and Modern Japanese Candy Industry The sea win&hellip;<\/p>\n","protected":false},"author":1,"featured_media":429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/posts\/421"}],"collection":[{"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":10,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/posts\/421\/revisions"}],"predecessor-version":[{"id":716,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/posts\/421\/revisions\/716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/media\/429"}],"wp:attachment":[{"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/media?parent=421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/categories?post=421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/histourist.com.tw\/wordpress\/wp-json\/wp\/v2\/tags?post=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}